With 21 years experience, TBCPR and America First PR Founder and CEO Melissa Lively has been instrumental in developing and executing some of the largest and most successful publicity and viral campaigns for a wide range of lifestyle, real estate, luxury, hospitality and entertainment brands in Arizona, across the U.S, and in the U.K. Through our sister company, America First PR, Lively has risen to the top of the political consulting class as a key PR operative and strategist, Lively has delivered billions of dollars in media value with her trademark buzzmaking approach. As one of the most recognized and respected names in the PR industry, Lively's multi-dimensional public relations, strategic marketing and branding programs are in high demand.
By and large TBCPR and America First PR are the industry leaders when it comes to amplifying your message with the tools and expertise it takes to make an impact. every client we work with is different. With unique needs, our clients need experts with special skillsets that are exceptional at what they do. TBCPR is a collective of integrated public relations, strategic marketing communications, brand strategy, social media, and event design services all under one roof.
Experience is paramount. We know what it takes to secure news coverage because we know the newsroom inside and out. Prior to entering the PR world, Lively was a general assignment reporter and news anchor, most notably in Arizona on KPHO-CBS 5. In 2006, Lively departed the on-camera world to focus her career on public relations and strategic marketing and social media and digita influencing. With a laser-focused strategic vision and unparalleled newsroom experience, Lively quickly ascended in the PR world, leading to high-ranking executive positions for top public relations firms in Los Angeles and Phoenix and highly coveted consulting positions in London and Hong Kong.
Much of Lively’s PR early career was spent between Los Angeles and Phoenix representing luxury and fashion brands with celebrity clientele for some of the top agencies in Beverly Hills. From Sundance Film Festival to London Fashion Week, Lively has built a global network that brings high-profile brands and fresh concepts to life. Her unique approach to lifestyle PR, events and entertainment was the first of its kind in Arizona, which is why TBCPR is proudly known as Arizona's #1 lifestyle PR firm and the definitive authority on PR in the state.
Through our pulse on on trends and global influence, our companies consistently collaborates with high-profile brands, events, organizations and people that command global attention.
Known across the globe as a tastemaker, connector and Influencer, Lively has built one of the most respected names in public relations. It is through her expertise that the face of PR is changing, evolving and changing the way brands make an impact.